Gold vs. Sterling Silver — Which One Fits Your Style?
Can't decide between the warm glow of gold and the incredible shine of silver? We'll help you pick the perfect...
We combine nature’s most beautiful gemstones with the eternal beauty of gold and sterling silver to create pieces that are as memorable as the times you wear them.
Because life is too short for ordinary jewelry.
It all started in the late 1980s, when Caroline’s job with an airline took her to the jewel-rich heart of South America. Brazil’s vibrant markets, alive with color and sparkle, were impossible to resist. She began collecting natural gemstones for herself, then designing one-of-a-kind pieces for friends and family.
By 2003, with a treasure chest of gems and a lifetime of stories, Caroline retired from the airline and turned her passion into a business. She began selling online, quickly realizing that customers wanted something beyond cookie-cutter jewelry. In 2004, Gems by Caroline was born as a family-owned destination for those who crave authenticity, beauty, and luxury that doesn’t feel out of reach.
We listen, we source, we design.
Gold or silver? Luxe statement or everyday treasure? Set your price, choose your metal, and let the magic begin.
The Collections
Every design starts with nature’s best genuine gemstones chosen for their color, clarity, and character.
Made with natural gemstones and precious metals, each design is more than a gift; it’s a keepsake she’ll treasure long after the moment has passed. Because the most special women deserve more than flowers, they deserve sparkle that lasts forever.
You’ll find genuine gemstones, real gold, and sterling silver, and designs that you won’t see on everyone else.
You shouldn’t have to choose between quality and value. Every price you see reflects the authentic craftsmanship, the real gemstones, and the precious metals in your piece, nothing hidden, nothing inflated. Just honest sparkle at a price you can feel good about.
Jewelry is personal, and sometimes you know when it’s right or when it’s not. If your piece doesn’t completely steal your heart, you have 30 days to send it back, no questions asked. We want you to feel confident every time you open one of our boxes.
Whether it’s a last-minute “I forgot!” gift or a keepsake you’ve been counting down the days for, we make sure it gets to you fast, safe, and beautifully packaged. From our hands to yours, every delivery is a little moment of excitement.
Have a vision for your dream piece? It could be a rare gem, a specific color, or a design you’ve always imagined. Tell us, and we’ll search the world to find it, turning your dream into something you can hold in your hands.
Customer
I told Caroline I wanted something 'blue, sparkly, and unforgettable'… she nailed it. Fast shipping, gorgeous packaging, and the necklace hasn't left my neck since it arrived.
Customer
You know that feeling when you find the perfect gift? That was me last week. My mom cried (the happy kind) when she opened her earrings. Thank you for making me look like the favorite child.
Customer
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Gemsbycaroline
We turn nature’s most dazzling treasures into jewelry you’ll never want to take off.
I opened the box and gasped. The ring was even prettier in person — and I already thought it looked amazing online! Now my friends keep asking where I got it, and honestly… I kinda don't want to tell them.